Schema’s Benefits in 2025 and Beyond
Long before flashy SERPs, schema was the not-so-secret code that added flavor to the 10 blue links. When used correctly,…
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Copywriter & SEO Content Strategist
I'm skilled at helping businesses attract and convert customers using a multi-funnel approach that includes SEO copywriting, SEO strategy, campaign copywriting, and general copy creation for agile ad-hoc projects. My specialities include shaping (or maintaining) brand voice by platform, developing brand language guides, and strategizing messaging pillars. I'm also quick at learning homegrown tools, inventory systems, legal language guidelines, and any additional standard or proprietary systems. Whether working with others or self-guided, I'm committed to penning the most effective copy and mastering all strategic SEO content needs.
SEO Expert & E-Commerce Pro
In addition to senior copywriter talents, I also offer SEO expertise. I have extensive experience in developing effective blog, educational, customer service, product, and catalog copy that combines multiple focuses for SEO, GEO, LLMs, brand, and customer experience success. I also bring UX, CRO, inventory optimization, and cross-functional landing page talents. I'm excellent at ranking tough YMYL topics and improving technical SEO aspects like crawlability and schema. I understand how to optimize site elements to ensure content is found and crawled with context. My efforts combine technical SEO and SEO copywriting.
About
I'm Elizabeth Hadden, a seasoned US-based remote SEO copywriter, SEO strategist, content manager, and senior copywriter. I have a BA in English and four Ikea Billy bookshelves full of everything from marketing deep dives to stories about cats.
I am an SEO professional, word wizard, GIA AJP, and self-proclaimed jewelry nerd. I combine copywriting, SEO strategy, content management, AI SEO, and UX best practices to optimize high-performing websites.
I've worked in SEO since 2015 with experience at agencies, in-house, and managing vendors. I’m especially skilled at keyword research, copy creation, SEO content writing, site migrations, keyword mapping, on-page ranking factors, off-page factors, blogging, and content strategy.
I also enjoy writing poetry in my free time. My poetry is featured in The New River Press Yearbook for 2018 and 2019. I also have a poem included in the 2020 edition of Smear: Poems for Girls.