Elizabeth Hadden is a seasoned copywriter, SEO expert, and GIA AJP (Applied Jewelry Professional) with a BA in English. She has a special admiration for offbeat gold charms, keyword research, and content writing. Elizabeth loves all things marketing, copywriting, jewelry, and jewelry marketing.
She has worked in SEO and copywriting for over a decade, with experience in a variety of industries ranging from healthcare to travel. Since 2026, she has been the e-commerce SEO Strategist at InComm Payments, a global fintech company. She focuses on improving gift card sales across 4 websites through copywriting and technical SEO best practices.
Previously, Elizabeth Hadden worked as the SEO copywriter at Blue Nile. During her tenure, she grew the Blue Nile blog’s thought leadership with posts and strategies for all aspects of jewelry. She expanded the breadth of jewelry topics covered by the blog, along with improving the blog’s traffic, rankings, and conversions.
In addition to blogging about gifting, exploring technical SEO, and serving as an organic search/AI visibility SME, Elizabeth dabbles in poetry. Her work has been featured in The New River Press Yearbooks (2018 and 2019) and the 2020 edition of Smear: Poems for Girls.
She has a long history in copywriting, blogging, and journalism. In high school, she worked at The Sun Sentinel’s teen newspaper, TeenLink. Elizabeth sharpened her copywriting talents in college and jumped right into SEO copywriting upon graduation. She has been working in SEO strategy and copywriting since 2015.
Elizabeth is a US-based remote copywriter and SEO strategist. She is skilled in the nuances of effective technical and copywriting strategies for traditional search, local SEO, and LLM SEO for AI rankings. She’s also really good at making puns, oversharing food photos on Instagram, and making friends with every cat she meets.
