Long before flashy SERPs, schema was the not-so-secret code that added flavor to the 10 blue links. When used correctly, this code could do everything from helping movie ratings appear in SERPs to getting recipe pages to show extra details beyond titles and metas. As SERPs have gotten more complex and even given way to […]

Build stronger branding for SEO success brick by brick with these tips.

Those annoying paragraphs at the start of recipe blogs have some not so secret SEO value.

In the wild world of SEO, there are things we can easily control and things that are a bit tougher to keep in our grasp. Anchor text is one of those not-so-secret SEO ranking factors that, when implemented properly, can help improve rankings across your website. Best yet, it’s something that SEOs, web devs, and […]

Google Maps is my favorite tool for travel planning, restaurant finding, directions, and anything else where I need to venture out into the world. If you want your business to show up for coveted “near me” searches, “best ___ near me” searches, or any other query that results in people stepping into your brick-and-mortar store, […]

We all know how terrifying the start of 2020 has been. But at least we have Animal Crossing: New Horizons to get us through these weird times. After a long day of general dread, I can pop on the Nintendo Switch and be greeted by Isabelle’s friendly voice and painfully adorable news updates. Animal Crossing: […]

Like any anxious millennial in COVID-19 quarantine, I’ve been watching far too much TV. I was excited to get back to my daytime TV roots during this time at home only to find a completely different landscape of commercials, programming, and production quality.  While we used to have tons of weird commercials (looking at you, […]